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FAQ

Frequently asked questions about AI Discovery.

Methodology, data, reporting, collaboration and measurement limitations.

What is an AI Discovery Audit?

It examines how AI models guide a user from a need to categories, products, brands and retailers.

Is this SEO, AEO, GEO or something else?

The audit draws on ideas familiar from SEO, AEO and GEO, but its purpose is to measure actual model answers and recommendations.

How are prompts built?

From consumer needs, search-demand data, category questions, brand communication, competitors and purchase scenarios.

Are prompts based on real user questions?

Yes. We use available demand signals and search language, then translate them into natural conversations with AI.

Which models does LLM Shelf analyse?

The scope can include ChatGPT, Gemini, Google AI Overviews, Meta AI, Perplexity and Claude.

Why are follow-ups important?

Users often ask for specific brands, products, prices or availability only in the second step.

Are the results stable?

AI models are probabilistic, so we repeat prompts and measure answer stability.

Does AI personalise answers?

Yes. In a controlled audit we limit the effect of user history and add persona context deliberately.

Do you measure prompt volume in ChatGPT?

We do not pretend to know the full prompt volume inside closed systems. We use demand data and search signals as the best available proxy.

How is LLM Shelf different from Profound, Similarweb and HubSpot?

We measure similar phenomena, but deliver a tailored audit, interpretation and recommendations rather than another standard dashboard.

What do I receive in the report?

An executive summary, KPIs, a use-case map, competitive analysis, follow-ups, sources and specific recommendations.

Can our agency use the recommendations?

Yes. The report can serve as a direct brief for marketing, ecommerce or agency teams.

Can the audit be rerun?

Yes. A rerun shows whether implementation changed model answers.

Do you guarantee an improvement in visibility?

We do not promise quick “ranking in ChatGPT.” We first diagnose the situation and identify the actions most likely to matter.

How do you analyse sources and retailers?

We examine which sources support the answers, whether retail reinforces or dilutes the message, and where gaps exist.

How long does a project take?

It depends on scope: a screening can take around two weeks, while a deep-dive typically takes several weeks.

Is client data confidential?

Yes. Project scope, inputs and results are treated as confidential.